IRC Updated Logos and Branding Guide

This Spring I also helped the Indianapolis Rowing Center update their logos and branding to better reflect their values and goals.

This is what their previous logo was.

They hired someone off of Fiver and they weren’t happy with the results. As they were telling me about it, they sounded disappointed and there was no excitement in the end product.

I promised them that they would be excited about their new logo when we finished! So here is their main logo along with their branding guide that displays more options of their logo to use on gear and social media posts.

IRC already had a logo that was known, so there were elements that we needed to keep. All the oars at the boathouse have the colors on them, so we couldn’t change that element. Yet, in the midst of these un-changeables, there was still much we could play with creatively. Getting the oars correct for this logo was really important, as the previous logos oars are not very accurate.

This project was challenging and really fun to work on!